Menendez Kicks Off Summer Season with ‘Back2NJShore’ Social Media Effort

Menendez Kicks Off Summer Season with ‘Back2NJShore’ Social Media Effort

Senator asks followers to share photos, videos and stories from the Jersey shore

NEWARK, N.J.- In a YouTube video recorded in Belmar, New Jersey, U.S. Senator Robert Menendez today urged Americans to visit the Jersey Shore and kicked off a summer-long effort to collect and share stories, videos and photos from beach- and boardwalk-goers.

"I've proudly lived in New Jersey my entire life and it was heartbreaking to see the shore right after Superstorm Sandy hit. But instead of focusing on the destruction, I'm thinking about the good memories we all have and the future memories we'll create at the shore," said Senator Menendez. "It's been a tough year for New Jersey, but we can turn it around by sharing our positive moments with one another."

Starting today, the Senator asks for people to share content at #Back2NJShore on Twitter, on his Facebook page and at a new web page devoted to special shore moments.

This week, Senator Menendez participated in events to reopen the Asbury Park Boardwalk and the Belmar Boardwalk.

The Senator has fought tirelessly over the past seven months for federal Sandy relief in Washington. But he credits the people in every community for their heroic efforts and strength in getting their towns ready for the summer.

"The shore makes New Jersey great, both culturally and economically," said Senator Menendez. "I believe our multi-billion dollar tourism industry will continue to flourish this summer and am encouraging everyone to keep sharing their moments so this whole country, and even the whole world, realizes that the shore is officially back."

New Jersey Tourism Statistics:*

  • $34.7 billion: New Jersey's annual tourism revenue.
  • 62 percent:Estimated percentage of tourism dollars that were spent at the Jersey Shore in 2008.
  • 500,000: Number of Americans employed by New Jersey's tourism industry.
  • $1,420: Estimated additional annual tax that each New Jersey household would have to pay in the absence of state tourism dollars, in order to maintain current government revenues.

*Numbers compiled by the Center for American Progress


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